You’ve probably heard the buzz recently about how Facebook has overtaken Google and now gets more total page views. However, from a business owner perspective, the question still lingers as to which is the best place to spend your advertising dollars to acquire new clients? Read more
A UK based study by Hitwise analyzed data from the top 100 retailers to find how much additional web traffic was generated by each Facebook fan. The metrics showed that each fan of a Facebook page produced an extra 20 visits to the website. In order to generate this number, Facebook traffic was analyzed and compared against Facebook Page data from Techlightenment.
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Three years since they launched mobile search, Google is seeing more searches from mobile than they did three years into their desktop search offering. The focus on mobile and the identification of this as an area that Google will clearly be trying to promote and innovate around in the coming months.
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As Google puts the squeeze on traditional ranking signals and subsequently, Search Engine Optimization tactics, the growing emphasis on social signals has many SEO practitioners getting more serious about social engagement and as a result one of the biggest topics in SEO right now is ‘social’ SEO – the idea that the more people engage with your brand/product/website in the social space by liking, tweeting, and hitting +1, for example, the more likely you are to be rewarded with top rankings. Read more
We normally don’t simply write down lists of trivia as a rule…but every now and then, when we come across statistics that we find interesting, we make a note. Here’s a list of interesting facts that we’ve collected about the web;
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I was at a Chelsea/Arsenal match a short while ago and I noticed something a bit weird…all of the ads and banners around the ground were pushing their product and their website…nothing unusual about that – but, almost all of them were not pushing their standard company websites they were pushing their Facebook pages (facebook.com/adidasfootball). Does this mean that Facebook has taken over from the traditional company website?
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I don’t know how many of you have been following the whole Google social search story but it has been worthy of almost soap-opera treatment. Facebook hired a PR company to push negative stories about Social Search in the press. Facebook claims that Google’s practices raise “serious privacy concerns,” and it’s unhappy with the fact that Google can use Facebook data for its service without Facebook’s permission. It’s noticeable that in Google’s latest blog post about Social Search, Twitter is mentioned three times while Facebook is nowhere to be seen as Google thumbs it’s nose at the social network giant. And now Social Search should be available in 19 languages with more languages on the way. Read more
Are you using QR codes in your marketing campaign? Have you used them to access information. Do you even know what they are?
What is a QR code? A QR code is a 2-D barcode that can be scanned by a smart phone’s camera and transfer information. Based on the type of code it is, it might direct the viewer to a website, make a phone call, deliver a vCard or more.
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Do you advertise on your favourite social media site like Facebook, Twitter or LinkedIn? If not then you need to take a good look at them – they all have different demographic profiles and use cases that could provide great advertising opportunities.
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A recent Google update has shifted local search results from the top of the page (besides a map), to individual local listings linked under their websites in the search results. Now, in order to make your website appear in the local listing when any customers performs a search online, you need to make it rank well on Google. If your website does not rank well it will not appear on local listings either.
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In an effort to improve realtime search and better segment live, fresh content to surfers – Google have released Google Realtime, a new search engine tool which searches and collates the freshest web content relevant to your search query, for example, conversations on twitter mentioning a company or product, new wall posts on Facebook, press releases and new articles, and a growing number of other social outlets.
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Working with global businesses to grow and prosper is our mission statement, over the last few months however we’ve been working with the local business community in Portsmouth to improve business and technology in the Southern region.
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A website’s success largely depends on receiving quality visitors, that is, visitors that have an interest or stake in the topic and content of the site.
Companies spend tens of thousands of pounds per month on Search Marketing and Pay Per Click, and consider those 2% conversion rates to be satisfactory. We say… that’s crazy!
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You’ve tried eBay, you’ve maybe even dabbled in running your own online shop, or you’re importing goods to sell… With stiff competition and thousands competing for the same customers, how can you break into the market with any significance? How can you really make a success of selling online? How can you afford to wait months or years to see any income? Read more
Radweb are a proud new addition to the family of Certified Google Advertising Professionals, managing enterprise-level Pay-Per-Click campaigns…
Our proven track-record in online search advertising qualified us to join the ranks of the Google Elite, Contact us and we’ll demonstrate where Pay-Per-Click can grow your sales – plus we’ll give you £50 of free spend towards your advertising budget.
Give us a call on 033 33 444 505 or send a us a message,
we would love to hear from you
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