The Blog

If you do nothing – nothing will happen

This old chestnut certainly holds true for e-marketing or e-commerce. Much more than standard or traditional marketing, e marketing is fluid, fast moving and fast changing. But that is the best thing about e-marketing – because it it so easy to react to. You can start a campaign and usually, within a very short time, you will know if it is working or not. In other words – there are no failed e-marketing campaigns, they are merely TEST campaigns.
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The importance of SEO

We all know what SEO stands for (or do we?) It is an abbreviation for Search Engine Optimisation. But…what exactly does SEO do? Basically – it is the method of analysing and constructing individual web pages, as well as entire sites, so that they can be discovered, analysed, and then indexed by various search engines.
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Internet radio goes crazy

It’s a funny thing but if any of us think advertising via the net we tend to think CPC with Google or similar, or banner ads or maybe even Facebook campaigns. I’m pretty sure that none of us think radio. However, in its first earnings announcement as a publicly traded company, Pandora revealed that its Internet radio service now accounts for approximately 3.6% of all radio listening in the U.S.
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Google + is the way forward

Google plus recently exceeded 25 million visitors. That is huge. Notwithstanding the fact that they have done so much quicker than Facebook or Twitter. Okay – 25 million isn’t that much when compared to the 750 million Facebook users or the 175 million on Twitter but it seems pretty obvious that this is only the beginning.
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Traditional Marketing is Dead

According to Small Business Facts.com, 47% of small business owners use the internet to market or advertise their business. [Source: Open from American Express, 05/2006] Keep in mind that census data is collected every 10 years so I’m sure that figure has risen.
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Facebook ads have a short shelf life

A short while back, outgoing Google CEO Eric Schmidt dismissed the idea of Facebook as Google’s main competitor, claiming that Facebook ads don’t really displace search ads.

A Webtrends study of Facebook advertising explains at least one reason why Schmidt may be right: users burn out much faster on Facebook ads than they do on search ads.
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Apple iAds Slump Again

Apple has once again cut the price of its mobile advertising platform iAd, according to a report. What is iAds? How does it work, you ask? Apple’s CEO pointed to what he believes is a flaw of both standard online advertising and TV advertising — the combination of interaction and emotion. The key is that ads will keep users within an app, rather than redirecting users to a browser window.
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What is the right way to use Facebook?

If you want to immerse yourself on Facebook, the first and most important step is to set up a Facebook page. Facebook pages represent local businesses, products, brands, companies, artists, bands, public figures, and more (take note that this is different from a Facebook profile, which represents an individual). With pages, you can have fans (while with profiles, you can have friends). Pages are easy to set-up, are customizable, and best of all — free! Pages can have videos, photo albums, Flash pieces, games, discussion boards, and many other things that would help facilitate activity, conversation, and user interaction. In short, pages can help you socialize with the Facebook user, garner brand affinity, and build relationships.
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