Content is still King

Posted on the 22nd September 2011

I am constantly looking for the BIG SECRET! You know, the magic bullet that will propel websites to number one in the Google rankings for all of the major keywords and get tons of free traffic. Fortune and fame will follow and I will live happily ever after,

What I have found out, however, is that there are no great, shocking secrets to be revealed. One of the first steps in getting increased traffic and rankings is trivial but vital – get great content and frequently update it. In terms of SEO, content is king. If your content is good and frequently updated you will not only build a loyal audience of recurring visitors, who will often come to see what is new, but search engines will also love your site. I know – we’ve heard it all before – but, unfortunately, it’s one of life great truisms. Content is still King.

Social networks are also a way to get traffic for free. If you are popular on networks, such as Twitter or Facebook, the traffic you get from there can easily surpass the traffic from Google and the other search engines. It is true that building a large network of targeted followers on Twitter and supporters on Facebook takes a lot of time and effort but generally the result is worth.

Finally – don’t forget about good old fashioned Offline promotion. This is frequently forgotten but it is also a great way to get traffic for free. Yes, computers are everywhere and many people spend more time online than offline but still life hasn’t moved completely on the Web. Offline promotion is also very powerful and if you know how to use it, this can also bring you many visitors. Some of the traditional offline ways to promote your site include printing its URL on your company’s business cards and souvenirs or sticking it on your company vehicles. You can also start selling T-shirts and other merchandise with your logo and this way make your brand more popular.

So – sorry – no big secrets…only more hard work. But stick at it, or talk to us, and I guarantee that your traffic and your rankings will get better.