Are you using QR codes in your marketing campaign? Have you used them to access information. Do you even know what they are?
What is a QR code? A QR code is a 2-D barcode that can be scanned by a smart phone’s camera and transfer information. Based on the type of code it is, it might direct the viewer to a website, make a phone call, deliver a vCard or more.
QR codes are fairly new here in the UK (no surprise, they’re big in Japan), so many people won’t recognize them when they see them or won’t have a smart phone with a QR reader installed, which limits their impact. Most current advertisements that use QR codes still have to explain how they work, and the steps the person has to take to access this additional information.
So…what can you do with QR codes to push your company forward?
QR Codes on business cards. OK, not the most creative idea ever. In fact, this is probably the de facto way many businesses use QR codes. Rather than overload a business card with all of your contact info you could include the bare minimum for reaching you, then create a QR code that leads people to your Twitter, Facebook, LinkedIn, YouTube, Flickr, Plaxo, Yelp, FourSqure, Digg, Delicious, StumbleUpon, Whrrl, and MySpace profiles. Little muss, little fuss.
Labelling. Somewhere, a restaurant patron is enjoying wine from your vineyard. They notice the QR code on the bottle and quickly scan it. That takes them to a mobile site where they can learn more about your wine, your vineyard, and links to where you can buy a case for delivery…all before the check comes.
Get the phone ringing. QR codes can also make a phone call. (Oh, imagine the mischief!) If you want to get the phones ringing–at your business or at campaign headquarters–you can create a code that will dial a predetermined number. Likewise, QR codes can generate SMS text messages.
Get thinking and I am sure that you can come up with many ways to use these great codes to help your marketing campaign, and we’re here to help.