In an effort to improve realtime search and better segment live, fresh content to surfers – Google have released Google Realtime, a new search engine tool which searches and collates the freshest web content relevant to your search query, for example, conversations on twitter mentioning a company or product, new wall posts on Facebook, press releases and new articles, and a growing number of other social outlets.
On Google’s Official Blog, Dylan Casey, Product Manager for Google talks about Google Realtime, “…you can use geographic refinements to find updates and news near you, or in a region you specify. So if you’re traveling to Los Angeles this summer, you can check out tweets from Angelenos to get ideas for activities happening right where you are.”
Radweb have been running social marketing campaigns as part of our clients integrated marketing communications ever since the boom of Facebook and Twitter, and the ongoing evolution of web search makes building an engaging presence online important across multiple channels, not just your website. Examples we’ve used in the past include:
- Facebook Fan pages with high member fan base, automatically generated – relevant content, network building and paid advertising;
- Twitter feeds with thousands of followers and status-fed messages from blogs, related sources and company announcements;
- YouTube channel design with video editing, optimisation and promotion for viral marketing campaigns;
- LinkedIn featured promotion and network building.
Talk to us about how we can develop a strategy tailored to your business venture, no matter what the industry – we guarantee the added value we can provide to your brand and your income.