An Integrated Approach to eCommerce

Posted on the 1st April 2010

You’ve tried eBay, you’ve maybe even dabbled in running your own online shop, or you’re importing goods to sell… With stiff competition and thousands competing for the same customers, how can you break into the market with any significance? How can you really make a success of selling online? How can you afford to wait months or years to see any income?

Radweb has the solution!

Using the web as a means to attract, engage and communicate with customers has drastically increased over the last 2 years. The boom of social networking has added many new dimensions to an already fragmented World Wide Web.

It is now CRUCIAL to include Online as part of an Integrated Marketing Communications Mix.

We’ve developed a Master Plan for launching or renovating your entire e-Commerce operation, including:


  • Full requirements & competitor analysis
  • Integrated marketing strategy
  • Professional, researched brand or brand-complimentary design
  • Professional development of your eCommerce website
  • Full administration & support via your own management system
  • All the social media, search engine, social network profile and analysis Bells-n-Whistles
  • Ongoing development, marketing and promotion across thousands of networks, search engines and related websites
  • Full tracking, visitor and performance analysis month-to-month – real information you can use

We’ll leave you to do what you do best, run and grow your business, and we’ll take care of the rest. We call it Turnkey eCommerce.

Forrester Research reported that the online sales channel will make up 6 percent of total retail sales in 2010, that will increase to 7 percent and 8 percent in 2011 and 2012, respectively. If you haven’t already empowered a professional company to running your eCommerce, you’ll continue to lose customers more and more as time passes. And it will only become harder, with laws and restrictions constantly changing – you need someone to stay on top.

That’s us!

The early adopters are already experimenting with Online and social media heavily this year…

For example, did you know that Facebook is the second most visited website in the UK, behind Google, and it’s largest demographic is ages 35+? With powerful demographic targeting tools, we know Facebook is just as important, if not more important, in reaching potential customers.

While we continue to prove ourselves in professional search marketing, and have become Google Certified, we’ve been busy on the sidelines strategising our client’s social presence, developing eCommerce facebook apps and marketing tools, and testing the power of demographically-driven, targeted adverts.

Read more about Radweb’s e-Commerce and e-Marketing programmes to understand the underlying processes, or talk to us – there’s no obligation – just friendly and free advice … from people who have been in your shoes and spent years trying everything…

Contact us via email or Call on the number below, and we’ll give you £50 of free Pay-Per-Click spend towards your marketing budget.

0800 6 122 155

(from outside of the UK dial +44 (0)208 133 007 3)

We look forward to working with you!