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There must be easier ways to make money?

Posted on the 7th November 2011

You know what…Internet marketing is hard. Really hard. It’s not something that easily succumbs to a ‘miracle system’. If you try to learn it all at once, your head will explode. I figured out that I’ve spent around 18,000 hours in this profession. I still have huge (make that massive) gaps in my knowledge. If you’re planning to buy a book and learn it in a week, you’re in for a rude awakening.
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Optimising the customer experience

Posted on the 4th November 2011

There was a time when businesses had one shot at getting the design of a website right. Once the site was launched businesses hardly ever reviewed its success. Today, smart retailers are optimising the customer experience by constantly testing, learning and improving the sites processes. Numerous retail web designers now incorporate multiple versions of the same page into the production stage, experimenting with diverse placements, copy and size to offer an analysis of the best conversion rate.
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But it’s not Christmas yet!

Posted on the 13th October 2011

Well – like it or not, people started to plan for Christmas weeks ago…and so should you. Any e-commerce or e-marketing campaign should be taking the yuletide season into account, especially when it comes to choosing keywords for PPC.
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Get your Facebook fans to look at your website

Posted on the 12th October 2011

Facebook is a good place to communicate with your fans, as well as being an excellent way to build up a large fan base. However, building up a large fan base does not necessarily lead to any sort of increase in sales or turnover. For most businesses your website is where potential clients become actual ones. So how do you get your fans from Facebook over to your website?
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What makes an e-Commerce business fail?

Posted on the 11th October 2011

E-commerce is the same as normal commercial enterprises…it simply takes place on the Internet. And the reasons that e-commerce ventures fail can often be similar to the reasons that standard industries fail.
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If you do nothing – nothing will happen

Posted on the 10th October 2011

This old chestnut certainly holds true for e-marketing or e-commerce. Much more than standard or traditional marketing, e marketing is fluid, fast moving and fast changing. But that is the best thing about e-marketing – because it it so easy to react to. You can start a campaign and usually, within a very short time, you will know if it is working or not. In other words – there are no failed e-marketing campaigns, they are merely TEST campaigns.
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Get your mobile website up and running

Posted on the 7th October 2011

A couple of months back Google today released findings of a smartphone-user study that the company did with Ipsos OTX at the end of 2010. The sample consisted of 5,000 US adults who owned a smartphone and accessed the mobile internet. Google found that there’s heavy smartphone usage at home. The survey found that 93 percent of smartphone owners use their phones within the home. Thirty nine percent said they used their smartphones “while going to the bathroom” and approximately 20 percent would give up cable TV before their smartphones.
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Professional eCommerce Web Design

Posted on the 6th October 2011

There are many different reasons to have a website…from a simple one page affair all the way up to a four thousand page government site that is so convoluted that even the ecommerce web designer company that did it have forgotten what it’s all for. But the usual type of website that most of us are used to is the standard ecommerce website or online shop.
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e-Marketing can’t be done by computers

Posted on the 3rd October 2011

It’s one of those odd things…e-marketing, (or internet marketing, e business or e-commerce), whatever you call it, is all about computers. No computers; no need for e-commerce. But because we are marketing to human beings it is a job that cannot be solely carried out by computers and computer systems. In other words; as long as we are selling to human beings, we’re going to need humans to handle the marketing.
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The importance of SEO

Posted on the 1st October 2011

We all know what SEO stands for (or do we?) It is an abbreviation for Search Engine Optimisation. But…what exactly does SEO do? Basically – it is the method of analysing and constructing individual web pages, as well as entire sites, so that they can be discovered, analysed, and then indexed by various search engines.
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Starting up a company? Choose a memorable name

Posted on the 30th September 2011

Before you start any huge e-marketing or e commerce campaign you really need to make sure that your company has been correctly named. And when you study some of the new successful start up companies (and some of the older ones) then you can see that huge amounts of research and expense went into choosing the correct names…or did it!?
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e-Business – It’s about working smarter, not harder

Posted on the 29th September 2011

Okay – what is e-business? Well, e-business is, and I quote from reference here, “the term used to describe the information systems and applications that support and drive business processes, most often using web technologies.” Or, in slightly more understandable language – ‘Business stuff you do on the net.’
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Will Facebook Credits become money?

Posted on the 23rd September 2011

When I mention Facebook credits I am sure that you all know what I mean. You can use them to buy stuff for Farmville or Mafia Wars on facebook. But, up until very recently, that was pretty much all that you could do with them.
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Content is still King

Posted on the 22nd September 2011

I am constantly looking for the BIG SECRET! You know, the magic bullet that will propel websites to number one in the Google rankings for all of the major keywords and get tons of free traffic. Fortune and fame will follow and I will live happily ever after,
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Internet radio goes crazy

Posted on the 20th September 2011

It’s a funny thing but if any of us think advertising via the net we tend to think CPC with Google or similar, or banner ads or maybe even Facebook campaigns. I’m pretty sure that none of us think radio. However, in its first earnings announcement as a publicly traded company, Pandora revealed that its Internet radio service now accounts for approximately 3.6% of all radio listening in the U.S.
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