Facebook is a good place to communicate with your fans, as well as being an excellent way to build up a large fan base. However, building up a large fan base does not necessarily lead to any sort of increase in sales or turnover. For most businesses your website is where potential clients become actual ones. So how do you get your fans from Facebook over to your website?
One way is to send people to your website, but there are people who would rather see content on Facebook than to move off Facebook. Here are three ways to gently drive Facebook readers to your website without damaging your presence on Facebook.
Firstly – Make use of tabs. Tabs can be set as a default landing tab for people who have not yet Liked your fan page. This way you create their first impression of your page to meet your goals on and off Facebook.
As you make these tabs, think about how you can give users value on Facebook without having to turn Facebook into your website. When you see that it is useful, then add links that will drive people to your webs.
Secondly – you must post Blogs and share any articles that you find interesting or informative. Post your website blog posts to your wall, you group walls and your fan page wall. Don’t assume that the same people will see all the new content from your website or your fan page. There might be some overlapping, but remember there are others who might only see your information on Facebook. When you promote your articles on Facebook, you are gaining visibility to you website because of what you share, what people comment on and those who Like your fan page.
And, finally – try some Teaser content. This is different from providing readers with the post headline, picture and intro that we mentioned in the previous example. In this instance you give out only a teaser statement or question to get the reader’s curiosity aroused. This is a bit of a backdoor approach and you shouldn’t do this all the time and one must bear in mind that this can be difficult to do properly. Remember – the teaser must be short, intriguing and to the point.
There you go. Three things to try out. Give them a go – they do work.