The Blog

InventoryBase ticks all the right boxes for Property Inventory Software

We know we’ve been a little quiet on our blog the last few months.

That’s because we’ve not only been busy delivering countless eCommerce websites to our clients, we’ve also made the leap into web and mobile application development, building our own scalable framework that will serve as our new platform for delivering great web services in the months and years to come.
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Take care of your existing customers

I have recently been involved with a small business that was looking to put a fair amount of cash into an e–marketing campaign in an effort to scare up a whole bunch of new customers. Now let me get this straight; there is nothing wrong with this. This is a good thing. Without new customers we will die.
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If you have Facebook do you need a company website?

Let’s face it – building a good company website is a major hassle. Keeping it updated, responding on a daily basis, making sure that it doesn’t crash…endless. And then you aren’t even sure if anyone at all will visit!
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SEO – Let’s go!

People can find your website in a assortment of ways, but hardly any are more significant than being found ‘naturally’ via a search engine. Why? Because using a search engine is the most widespread way for folks to find websites.
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You cannot ignore Facebook

Whatever your e-marketing or e-commerce strategy is you cannot ignore Facebook. It won’t be long and they will have One Billion users! So – here are a few great e-marketing tips for the Book;

Give a good reason to ‘Like’ your fan book. Privileged info, a great special offer…that type of thing.
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When and why do Google penalise us?

It’s a simple question; why and when do Google penalise our websites? And – in one way, unfortunately, it is a very simple answer…We don’t know!

Google has had to adjust to various black hat approaches that have been widespread across the web over the years. We all know that the Google spider has become ever more intelligent so it is imperative that Google keeps on top of the web and to stay at the front of offering the public the finest quality search results. It does this by using a system of reward and punishment of websites based on what it reckons that they proffer to their users.
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E-commerce is the way forward

With the recession hammering high-street sales, a lot of retail businesses are looking more seriously at e-commerce as their foremost revenue producer. In fact, the Office for National Statistics in March 2011, reported that the weekly value of Internet retail sales in February 2011 was £474 million, approximately 9.0 % of the entire retail sales.
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Choose keywords carefully when going global

Say that we had just decided to expand our e-commerce and e-marketing to include Europe. A big decision for us was the need to increase (double, actually) our PPC budget. This, in turn, meant that we had to take a re-look at our keywords.
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