The Blog

How Conversion Rate Optimisation is Changing and Evolving With New Data

Conversion rate optimisation (CRO) has become one of the most important elements of eCommerce. With the right techniques, you can significantly increase your ROI and acquire more customers for the same level of effort. However, what a lot of people don’t realise is that conversion rate optimisation techniques are not just about changing the tactics you use. Without a clear basis for the decisions you are making, you run the risk of your CRO becoming a futile exercise.

Read more

XML Vulnerabilities Found in Magento

Researchers have found two new vulnerabilities in the Magento shopping cart platform. Ebrahim Hegazy has discovered a remote code execution vulnerability, while Dawid Golunski has identified an XML External Entity injection vulnerability. These two vulnerabilities have been reported to eBay, and the developers at eBay have released a patch.
Read more

Magento Issues Important Security Update

The developers of Magento are currently investigating reports of sites which are being targeted by the Guruincsite Malware, specifically the Neutrino Exploit Kit, and they are working with both developers and community members, as well as hosting providers, to try to identify any possible new attack vectors.

Read more

How Stripe Will Revolutionise Mobile Payments

Stripe is an established online payment processor that is becoming increasingly popular as an alternative to PayPal for those who wish to pay with their credit or debit cards online. What makes Stripe particularly interesting and useful is that users can save their details on Stripe’s servers for quick and easy payment.

Read more

Why Demand-Led Supply Chains Will Change Online Marketing

The idea of supply chains has existed for as long as merchants took their caravans from city to city, selling exotic goods and household wares. The world of commerce has evolved dramatically over the last few decades. Consumers now have more power than ever before, and can send their requirements to a seller and have goods sent to them without them ever having to leave their homes. But the supply chain is still of crucial concern. Read more

How Apple’s Return to Basics Will Revolutionise Field Work

At Apple’s latest event, it revealed the iPad Pro, a larger and more powerful version of the iPad. At first glance, it’s easy to feel a little disappointed by that revelation. Apple is the king of innovation and “the same as before, but with higher tech specs” doesn’t sound terribly innovative.

Happily, there is a “but”.

Read more

Five Reasons to Choose Magento For Your Ecommerce Platform

There are numerous ecommerce platforms on the market today. Some of the best-known include OS Commerce, WooCommerce, Prestashop and Magento. All of these power a huge number of websites, of all sizes. Choosing between them can be a difficult decision, especially if you are not already heavily invested in a particular technology ecosystem or platform.

Read more

How Magento Community Edition 1.9.2. Is Helping Developers

July saw the release of Magento Community Edition 1.9.2. This free and open source edition of Magento is designed to empower developers and give more people the chance to work with Magento at a deeper level, building upon the already rich functionality of the platform. We take a look at some of the most interesting elements of the update.

Read more