There are numerous ecommerce platforms on the market today. Some of the best-known include OS Commerce, WooCommerce, Prestashop and Magento. All of these power a huge number of websites, of all sizes. Choosing between them can be a difficult decision, especially if you are not already heavily invested in a particular technology ecosystem or platform.
Magento is an open source ecommerce platform, and it has a lot of things going for it, both for smaller, independent store owners and for enterprise retailers. Here are five reasons why you should consider Magento if you are opening a new online store.
1 – Many Different Price Points
The community edition of Magento is completely free, and is ideal for those who are comfortable with technology or who don’t mind doing a little research in getting their store off the ground. There is community support available. The Enterprise Edition has tiered pricing, ensuring it is affordable for as many different types of business as possible.
2 – Highly Scalable
While some lower-end online stores are not designed to support very high traffic websites, Magento uses the latest technologies, including MySQL 5.6 and PHP 5.5, to ensure strong performance, security and scalability. This is reflected in the back end, which allows large teams to be working on the platform at the same time.
3 – Powerful Analytics
Thanks to the support for Google Universal Analytics, store owners can define custom metrics and dimensions, allowing for detailed tracking of customer behaviour. This means that it is easy to track the performance of campaigns and to identify areas in which opportunities are being lost throughout the customer journey.
4 – A Strong Pedigree
Magento is backed by eBay, one of the largest ecommerce providers in the world. The developers are committed to keeping the software up-to-date and to fixing security issues as quickly as possible. While Magento is an Open Source project, it is backed by industry experts.
5 – Flexible and Extensible
Out of the box, Magento offers a huge number of features. Every store owner wants to do something different, however, and one of the major benefits of Magento is the sheer number of themes and extensions available for it that allow data import and export, additional features, reporting and ease of use improvements. Since the platform is open source, if there is something you want to do with Magento that is not supported, you can code it your own extension.
Radweb are experts in developing and deploying websites powered by the Magento platform, contact us for a no obligation consultation to discuss your requirements and how to get your business off the ground.