Anyone heard about Jonathan Stark? Well … he runs a small company that writes apps for other small businesses, and he’s pretty good at it. But that isn’t why the name Jonathan Stark is becoming so well known – no – the reason is because he has become … “The Coffee Guy”.
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Google plus recently exceeded 25 million visitors. That is huge. Notwithstanding the fact that they have done so much quicker than Facebook or Twitter. Okay – 25 million isn’t that much when compared to the 750 million Facebook users or the 175 million on Twitter but it seems pretty obvious that this is only the beginning.
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Working with the University of Portsmouth, Radweb opened its doors to new students coming on board to support our ever growing and diverse client base.
With interviews starting as far back as January, we sought out those who would not only want to learn, but be passionate enough to teach us a thing or two! We pride ourselves on staying abreast of the market – and who better to lead us than the next batch of Generation Y.
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Generation X (or the Baby Boomers or even, the Divorce Generation) consists of everyone born in the 60’s 70’s & 80’s. Basically people who were born into a world with no computers.
Generation Y is anyone born after that – computer literate and tech-savvy. And the big problem that we seem to be facing in today’s marketing climate is that generation X is in charge of the marketing budget and seems to refuse to take Generation Y seriously…well – that is a big mistake.
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While we speak about the death of traditional marketing verses online marketing, there are cases where our theories are shot down by a good marketers we know who claim that traditional marketing is alive and well and living alongside internet marketing;
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According to Small Business Facts.com, 47% of small business owners use the internet to market or advertise their business. [Source: Open from American Express, 05/2006] Keep in mind that census data is collected every 10 years so I’m sure that figure has risen.
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Any of us know how important it is to choose the correct keywords when involved in Google PPC. If your average profit per item is measured in pence or Pounds as opposed to hundreds of Pounds then one has to keep the CPC as low as possible. But some industries have an almost unbelievable cost per click;
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Vitaminwater is highlighting its “energy-boosting” properties with bus shelters in New York, Los Angeles, Chicago and Boston with a 5-volt battery-powered USB port. Using the port, consumers can charge their phones, iPods and gaming devices.
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A short while back, outgoing Google CEO Eric Schmidt dismissed the idea of Facebook as Google’s main competitor, claiming that Facebook ads don’t really displace search ads.
A Webtrends study of Facebook advertising explains at least one reason why Schmidt may be right: users burn out much faster on Facebook ads than they do on search ads.
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Now you can get away with cruising around Facebook at work, even when your boss is peering over your shoulder. Well, as long as the boss doesn’t look too closely.
Even the laziest slacker can look busy in a jiffy with this interactive adaptation of many of Facebook’s functions. Simply go to HardlyWork.in, click “Gimme Dem Spreadsheets,” enter your Facebook credentials, and there’s your Facebook newsfeed, all done up to look exactly like an Excel spreadsheet.
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Up to now I reckon that one of Facebook’s biggest advantages over Google when it came to PPC advertising was the fact that with Facebook you could really narrow your campaign down your target audience. If you wanted single men over 40 who lived in the South East of England then you could literally specify that and your wish was Facebook’s command. Read more
Apple has once again cut the price of its mobile advertising platform iAd, according to a report. What is iAds? How does it work, you ask? Apple’s CEO pointed to what he believes is a flaw of both standard online advertising and TV advertising — the combination of interaction and emotion. The key is that ads will keep users within an app, rather than redirecting users to a browser window.
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Display advertising appears on the Internet, as a form of Internet marketing. It appears on web pages in many forms, including web banners. These banners can consist of static or animated images, as well as interactive media that may include audio and video elements. Adobe Systems Flash or .gif are the preferred presentation formats for such interactive advertisements. Yahoo currently has the largest share of the U.S. market in online display advertising. As of February 28th, 2011 display advertising is a $17 billion business globally.
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If you want to immerse yourself on Facebook, the first and most important step is to set up a Facebook page. Facebook pages represent local businesses, products, brands, companies, artists, bands, public figures, and more (take note that this is different from a Facebook profile, which represents an individual). With pages, you can have fans (while with profiles, you can have friends). Pages are easy to set-up, are customizable, and best of all — free! Pages can have videos, photo albums, Flash pieces, games, discussion boards, and many other things that would help facilitate activity, conversation, and user interaction. In short, pages can help you socialize with the Facebook user, garner brand affinity, and build relationships.
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You’ve probably heard the buzz recently about how Facebook has overtaken Google and now gets more total page views. However, from a business owner perspective, the question still lingers as to which is the best place to spend your advertising dollars to acquire new clients? Read more
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