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The Blog

What is the right way to use Facebook?

Posted on the 12th July 2011

If you want to immerse yourself on Facebook, the first and most important step is to set up a Facebook page. Facebook pages represent local businesses, products, brands, companies, artists, bands, public figures, and more (take note that this is different from a Facebook profile, which represents an individual). With pages, you can have fans (while with profiles, you can have friends). Pages are easy to set-up, are customizable, and best of all — free! Pages can have videos, photo albums, Flash pieces, games, discussion boards, and many other things that would help facilitate activity, conversation, and user interaction. In short, pages can help you socialize with the Facebook user, garner brand affinity, and build relationships.
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Google social search goes global

Posted on the 24th May 2011

I don’t know how many of you have been following the whole Google social search story but it has been worthy of almost soap-opera treatment. Facebook hired a PR company to push negative stories about Social Search in the press. Facebook claims that Google’s practices raise “serious privacy concerns,” and it’s unhappy with the fact that Google can use Facebook data for its service without Facebook’s permission. It’s noticeable that in Google’s latest blog post about Social Search, Twitter is mentioned three times while Facebook is nowhere to be seen as Google thumbs it’s nose at the social network giant. And now Social Search should be available in 19 languages with more languages on the way. Read more

Social Network Advertising

Posted on the 9th May 2011

Do you advertise on your favourite social media site like Facebook, Twitter or LinkedIn? If not then you need to take a good look at them – they all have different demographic profiles and use cases that could provide great advertising opportunities.
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Google launch new Google Realtime

Posted on the 27th August 2010

In an effort to improve realtime search and better segment live, fresh content to surfers – Google have released Google Realtime, a new search engine tool which searches and collates the freshest web content relevant to your search query, for example, conversations on twitter mentioning a company or product, new wall posts on Facebook, press releases and new articles, and a growing number of other social outlets.
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Radweb Square a Deal with Portsmouth City Council

Posted on the 18th May 2010

Working with global businesses to grow and prosper is our mission statement, over the last few months however we’ve been working with the local business community in Portsmouth to improve business and technology in the Southern region.
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Taking eCommerce forward with Social Marketing

Posted on the 4th May 2010

A website’s success largely depends on receiving quality visitors, that is, visitors that have an interest or stake in the topic and content of the site.

Companies spend tens of thousands of pounds per month on Search Marketing and Pay Per Click, and consider those 2% conversion rates to be satisfactory. We say… that’s crazy!
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