E-commerce is the quickest budding trend in the world today. By spending numerous billion dollars every year, e-commerce has sustained its double-digit growth (something that no-one predicted). The present trends of ecommerce will decide on its development in the future. Nevertheless – here are some attention-grabbing facts about the growth and most recent trends of e-commerce.
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With the recession hammering high-street sales, a lot of retail businesses are looking more seriously at e-commerce as their foremost revenue producer. In fact, the Office for National Statistics in March 2011, reported that the weekly value of Internet retail sales in February 2011 was £474 million, approximately 9.0 % of the entire retail sales.
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Well – firstly we must know that e-commerce is basically commerce that is conducted electronically on the Internet. Like any store that carries out business or trade, it needs to be a place where consumers can shop…a shop front. It is a business and like any business, it needs planning and designing. In a nutshell; e-commerce design is the designing of the business. Any brick and mortar building needs an architect and a shop fitter, as does any Internet business. The owner determines the layout and the features that he would like and the designer using templates will design the layout.
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Say that we had just decided to expand our e-commerce and e-marketing to include Europe. A big decision for us was the need to increase (double, actually) our PPC budget. This, in turn, meant that we had to take a re-look at our keywords.
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You know what…Internet marketing is hard. Really hard. It’s not something that easily succumbs to a ‘miracle system’. If you try to learn it all at once, your head will explode. I figured out that I’ve spent around 18,000 hours in this profession. I still have huge (make that massive) gaps in my knowledge. If you’re planning to buy a book and learn it in a week, you’re in for a rude awakening.
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There was a time when businesses had one shot at getting the design of a website right. Once the site was launched businesses hardly ever reviewed its success. Today, smart retailers are optimising the customer experience by constantly testing, learning and improving the sites processes. Numerous retail web designers now incorporate multiple versions of the same page into the production stage, experimenting with diverse placements, copy and size to offer an analysis of the best conversion rate.
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Well – like it or not, people started to plan for Christmas weeks ago…and so should you. Any e-commerce or e-marketing campaign should be taking the yuletide season into account, especially when it comes to choosing keywords for PPC.
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Facebook is a good place to communicate with your fans, as well as being an excellent way to build up a large fan base. However, building up a large fan base does not necessarily lead to any sort of increase in sales or turnover. For most businesses your website is where potential clients become actual ones. So how do you get your fans from Facebook over to your website?
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E-commerce is the same as normal commercial enterprises…it simply takes place on the Internet. And the reasons that e-commerce ventures fail can often be similar to the reasons that standard industries fail.
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This old chestnut certainly holds true for e-marketing or e-commerce. Much more than standard or traditional marketing, e marketing is fluid, fast moving and fast changing. But that is the best thing about e-marketing – because it it so easy to react to. You can start a campaign and usually, within a very short time, you will know if it is working or not. In other words – there are no failed e-marketing campaigns, they are merely TEST campaigns.
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A couple of months back Google today released findings of a smartphone-user study that the company did with Ipsos OTX at the end of 2010. The sample consisted of 5,000 US adults who owned a smartphone and accessed the mobile internet. Google found that there’s heavy smartphone usage at home. The survey found that 93 percent of smartphone owners use their phones within the home. Thirty nine percent said they used their smartphones “while going to the bathroom” and approximately 20 percent would give up cable TV before their smartphones.
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There are many different reasons to have a website…from a simple one page affair all the way up to a four thousand page government site that is so convoluted that even the ecommerce web designer company that did it have forgotten what it’s all for. But the usual type of website that most of us are used to is the standard ecommerce website or online shop.
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It’s one of those odd things…e-marketing, (or internet marketing, e business or e-commerce), whatever you call it, is all about computers. No computers; no need for e-commerce. But because we are marketing to human beings it is a job that cannot be solely carried out by computers and computer systems. In other words; as long as we are selling to human beings, we’re going to need humans to handle the marketing.
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We all know what SEO stands for (or do we?) It is an abbreviation for Search Engine Optimisation. But…what exactly does SEO do? Basically – it is the method of analysing and constructing individual web pages, as well as entire sites, so that they can be discovered, analysed, and then indexed by various search engines.
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Before you start any huge e-marketing or e commerce campaign you really need to make sure that your company has been correctly named. And when you study some of the new successful start up companies (and some of the older ones) then you can see that huge amounts of research and expense went into choosing the correct names…or did it!?
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