It’s been just over a year since InventoryBase opened its doors as a mass market product for property inventory clerks and letting agents. In that time InventoryBase has become adopted as an end-to-end management platform for scheduling, managing and producing property inventories in the cloud, responsible for 5000+ property inspection reports to date.
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At Radweb we are fully aware of the benefits of drinking water and the positive effect it has on our staff (Anyone who’s been to our office and used the toilets would have noticed our Dehydration Guide!). For this reason we have invested in water coolers from AquAid.
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First and foremost, a belated Happy New Year from everyone at Radweb!
We want to say a big thanks to all of our clients and partners for your business throughout 2012, and we look forward to continuing to do great things together in the shape of web, technology and marketing throughout 2013.
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To say we’re busy here at Radweb at the moment would be probably be the understatement of the century!
We’re creating and launching exciting new apps like InventoryBase, alongside working on the future of our web and mobile application development, whilst supporting all of our existing clients, oh, and constantly working on cutting edge eCommerce websites for new customers. And all of this whilst maintaining the exceptionally high standards people have come to expect from Radweb’s services. We love the challenge!
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We know we’ve been a little quiet on our blog the last few months.
That’s because we’ve not only been busy delivering countless eCommerce websites to our clients, we’ve also made the leap into web and mobile application development, building our own scalable framework that will serve as our new platform for delivering great web services in the months and years to come.
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Email marketing, or e-marketing, must be done correctly for it to work well, and there are some basic rules governing it. If done incorrectly, or if you ignore the basic rules of e-marketing then you can actually drive others away from your list.
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I have recently been involved with a small business that was looking to put a fair amount of cash into an e–marketing campaign in an effort to scare up a whole bunch of new customers. Now let me get this straight; there is nothing wrong with this. This is a good thing. Without new customers we will die.
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You turn on your computer, fire up the net and type in your favourite keyword just to check that your site still comes up on the first page…only…it doesn’t. Or the second or third or forth…or even the fiftieth! Well – as they say – just because you’re paranoid it doesn’t mean that they are not out to get you. Because, this can happen. You can be in the middle of some new ecommerce campaign and – bam – site gone.
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Let’s face it – building a good company website is a major hassle. Keeping it updated, responding on a daily basis, making sure that it doesn’t crash…endless. And then you aren’t even sure if anyone at all will visit!
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WE all know that ecommerce is growing and the Internet is becoming accessible by more and more people on a daily basis. But sometimes we should look at the actual figures to make sure that we have a clear overview of the picture.
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People can find your website in a assortment of ways, but hardly any are more significant than being found ‘naturally’ via a search engine. Why? Because using a search engine is the most widespread way for folks to find websites.
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In any e-business strategy or e-commerce campaign you are more than likely going to find a use for PPC or pay-per-click advertising with Google. And while I am sure that many of us have been using it for a while it never does any harm to revisit the basics.
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Whatever your e-marketing or e-commerce strategy is you cannot ignore Facebook. It won’t be long and they will have One Billion users! So – here are a few great e-marketing tips for the Book;
Give a good reason to ‘Like’ your fan book. Privileged info, a great special offer…that type of thing.
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If you send emails, use Twitter or other social media networks, and have a website of your own, then you can easily implement the following strategies that (surprisingly) a lot of people do not do to get links back to your website. This applies to regular business owners, personal bloggers, and SEOs alike.
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It’s a simple question; why and when do Google penalise our websites? And – in one way, unfortunately, it is a very simple answer…We don’t know!
Google has had to adjust to various black hat approaches that have been widespread across the web over the years. We all know that the Google spider has become ever more intelligent so it is imperative that Google keeps on top of the web and to stay at the front of offering the public the finest quality search results. It does this by using a system of reward and punishment of websites based on what it reckons that they proffer to their users.
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we would love to hear from you
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