The Blog

But it’s not Christmas yet!

Posted on the 13th October 2011

Well – like it or not, people started to plan for Christmas weeks ago…and so should you. Any e-commerce or e-marketing campaign should be taking the yuletide season into account, especially when it comes to choosing keywords for PPC.
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Google PPC cost per click as high as $54.00

Posted on the 21st July 2011

Any of us know how important it is to choose the correct keywords when involved in Google PPC. If your average profit per item is measured in pence or Pounds as opposed to hundreds of Pounds then one has to keep the CPC as low as possible. But some industries have an almost unbelievable cost per click;
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What is the right way to use Facebook?

Posted on the 12th July 2011

If you want to immerse yourself on Facebook, the first and most important step is to set up a Facebook page. Facebook pages represent local businesses, products, brands, companies, artists, bands, public figures, and more (take note that this is different from a Facebook profile, which represents an individual). With pages, you can have fans (while with profiles, you can have friends). Pages are easy to set-up, are customizable, and best of all — free! Pages can have videos, photo albums, Flash pieces, games, discussion boards, and many other things that would help facilitate activity, conversation, and user interaction. In short, pages can help you socialize with the Facebook user, garner brand affinity, and build relationships.
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Facebook vs Google Pay Per Click

Posted on the 11th July 2011

You’ve probably heard the buzz recently about how Facebook has overtaken Google and now gets more total page views. However, from a business owner perspective, the question still lingers as to which is the best place to spend your advertising dollars to acquire new clients? Read more

Social Network Advertising

Posted on the 9th May 2011

Do you advertise on your favourite social media site like Facebook, Twitter or LinkedIn? If not then you need to take a good look at them – they all have different demographic profiles and use cases that could provide great advertising opportunities.
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An Integrated Approach to eCommerce

Posted on the 1st April 2010

You’ve tried eBay, you’ve maybe even dabbled in running your own online shop, or you’re importing goods to sell… With stiff competition and thousands competing for the same customers, how can you break into the market with any significance? How can you really make a success of selling online? How can you afford to wait months or years to see any income? Read more

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