The Blog

Facebook vs Google Pay Per Click

Posted on the 11th July 2011

You’ve probably heard the buzz recently about how Facebook has overtaken Google and now gets more total page views. However, from a business owner perspective, the question still lingers as to which is the best place to spend your advertising dollars to acquire new clients? Read more

Smart people use Smart phones

Posted on the 9th May 2011

If you have a smart phone you normally love it. If you don’t you will be broken down into 2 camps; firstly – you are waiting to buy a smart phone or, Secondly – you really can’t see the point as all that you do is phone people with it. OK…fair enough. But did you know that in a recent survey by Google it was established that 93% of smart phone users  use their phone within the home and…wait for it…39% claimed to use it in the bathroom (so what’s wrong with a good magazine, I hear you ask). 20% said they would give up cable or satellite TV before their phone. The survey also found that 81 percent of users “browse the internet” and 77 percent of smartphone owners use mobile search. Google said that 72 percent of smartphone owners use their devices “while consuming other media,” a one-third while they’re watching TV.
Read more

An Integrated Approach to eCommerce

Posted on the 1st April 2010

You’ve tried eBay, you’ve maybe even dabbled in running your own online shop, or you’re importing goods to sell… With stiff competition and thousands competing for the same customers, how can you break into the market with any significance? How can you really make a success of selling online? How can you afford to wait months or years to see any income? Read more

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