Any of us know how important it is to choose the correct keywords when involved in Google PPC. If your average profit per item is measured in pence or Pounds as opposed to hundreds of Pounds then one has to keep the CPC as low as possible. But some industries have an almost unbelievable cost per click;
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You’ve probably heard the buzz recently about how Facebook has overtaken Google and now gets more total page views. However, from a business owner perspective, the question still lingers as to which is the best place to spend your advertising dollars to acquire new clients? Read more
Do you advertise on your favourite social media site like Facebook, Twitter or LinkedIn? If not then you need to take a good look at them – they all have different demographic profiles and use cases that could provide great advertising opportunities.
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