It’s not easy starting up a website.
There are a variety of steps, requirements (both hardware and software), obstacles and technical configurations that make setting up a new website one of the hardest but most important parts of a new business venture or marketing campaign.
Before came out-of-the-box websites, easy website creator tools, Blogs and Google Sites. Great, the mass public finally had something they can get an online presence with, without any or much up front investment. But when things get more serious, the common problem becomes ownership, professionalism, customisation, development.
The Internet houses billions upon billions of web pages, practically every topic ever explored by humanity is accessible… and search engines play the role of information brokers, putting you in front of the information that matches your search. It is no longer an Internet of ‘Build it, and they will come’. The web has outgrown into a messy matrix of redundant content, forcing users to skim faster, where they speedily click through websites off of search engine results pages looking for something that grabs their attention or interest within the first few seconds.
Your website has to LOOK GOOD and have a CLEAR TOPIC OR PURPOSE.
Look at your website for a few seconds, and invite others to. What stands out? Does what you do smack you in the face or try and make you guess? Do you have to read longer than a few seconds to get the point? Do the pictures reinforce the purpose of the website?
Strategic layout and navigation of your websites content, optimised for your sites theme and keywords is important.
Next, there are hundreds of thousands of websites that talk about the same topic, or sell the same product or service. How do you know which one is good? Well to start, most of us warm to the visual element. Tired, poorly built or dated websites install caution into users who are looking for up-to-date information, or to order from an active supplier.
With over 500,000,000 Facebook accounts active worldwide, the masses have warmed to a functional web, where interactive and engaging websites, mobile applications, videos and Flash media all play a role in our daily lives.
Some of us also like to watch video, or listen to the voiceover, which might get straight to the point of what the website is about rather than requiring the user to read.
There is no hard and fast rule to launching a website to the Internet, no real guideline to follow, but we can help. Contact us and we’ll walk you through the entire startup blueprint, and perhaps we can help you get your new venture off the ground (running, of course!)