Almost Half of Ecommerce Purchases Now Made on Mobile
In the UK, almost half of all ecommerce purchases are now made on mobile devices, with the top platform being the iPhone – ahead of the iPad.
These statistics come from performance marketing technology firm, Criteo, which found that 48.9% of all ecommerce transactions in the first quarter of 2016 were made on phones or tablets – up from 43% for the same time period last year.